WSQ Search Engine Optimization

Mode of training: Classroom

Course Duration: 16 hrs

Discover theses concepts to get a higher page ranks for your business is essentials. Understand the concepts of search engine results page (SERPs). A step by step guide in your content and understand digital media trend to optimise your Google search engine, SEO ranking fully. Successful SEO makes a difference compared to a website that no one visits, right? Enrol now to learn how from our Top-notch trainers.

Full course fees: $520

Course fees after subsidy:

Foreigners: $520

Pr or Singaporean age: 21 to 39 years old: $284.40

Singaporean above 35 years old under (WSS) scheme/ Singaporean above 40 years old  (MCES): $156.40

Payment mode: Skillsfuture credit/ bank transfers/Cash/Paynow

*Note: For students, 21 to 30 years old are eligible to use their PSEA funds. Singaporeans 25 and above can apply for their SkillsFuture credit.


A SkillsFuture WSQ Statement of Attainment (SOA) will be awarded to candidates after passing the assessment and achieved at least 75% attendance.


Course content

In this course, you will learn how to fine-tune your website for higher page ranking in search engines.



Section 1

SEO Concepts – Google Search Engine, SEO Ranking, Rank Brain, SERP and types of Search Engine, Principles.


Section 2

Introduction to Google Ads, Principles in the keyword search and density, planner.

Section 3

Content Optimization – Principles of SEO in marketing a website content, in social network media content, Digital media trend in SEO context.

Section 4

On-page SEO – URL structure, SEO parameters, Internal and External links

Section 5

Off-page SEO – Links and competitive edge, Advertising links research and strategies

Section 6

Measurement and Analytics – SEO analytics tools, Performance metrices, Data and reports analysis, SEO development trends, Apply SEO in organisation strategies, Teaming and coordination in SEO optimization, Implementing SEO in marketing strategies

Skillsfuture Qualification Award

The SkillsFuture Qualification  Award (SQA), formerly known as CET Qualification Award (CQA) aims to encourage workers to attain full qualifications which will equip them with comprehensive and robust sets of skills to perform their jobs competently, pursue career progression and explore new job opportunities.


  • Scenario-based objective questions
  • Portfolio
  • Oral Interview

Minimum Entry Requirement

  • Able to Speak, listen and read English at a proficiency level not lower than the WPL Level 5, and manipulate numbers at a not lower than the WPN Level 5
  • Minimal education qualification is GCE ‘O’ Level, GCE ‘N’ Level or ITE certificate

Ready to get started?