WSQ Google Analytics

Mode of training: Classroom

Course Duration: 16 hrs

Learn the art of Google Analytics! Learn to track marketing analytics to increase traffic and sales with web analytics. Now! You can learn the art of making yourself valuable in your career, attract clients, and boost your marketing skills.

Full course fees: $520

Course fees after subsidy:

Foreigners: $520

Pr or Singaporean age: 21 to 39 years old: $284.40

Singaporean above 35 years old under (WSS) scheme/ Singaporean above 40 years old  (MCES): $156.40

Payment mode: Skillsfuture credit/ bank transfers/Cash/Paynow

*Note: For students, 21 to 30 years old are eligible to use their PSEA funds. Singaporeans 25 and above can apply for their SkillsFuture credit.


A SkillsFuture WSQ Statement of Attainment (SOA) will be awarded to candidates after passing the assessment and achieved at least 75% attendance.


Course content

In this course, you will learn how to dig into Google Analytics data for your website to
understand users and how they interact with your contents.



Section 1

Organisation Web Structure – Organisation Web Strategy, Content for Product and
Services, Hypothesis Addressing Business Objectives


Section 2

Web Analytics Tools – Technology in Analytics Tools, Technology Trend in Google
Analytics, Tracking Tag

Section 3

Data and Reports – Data Analytics Measurement Strategy, Report Format,
Dimensions and Metrics

Section 4

Segmentation and Tracking – System and Custom Segment, Analysing Growth and
Churn, Linking Google Products

Section 5

Consumer Behaviour and Customization – Dashboard and Custom Reports, Review
Consumer Behaviour Data, Analysis of Consumer Behavioural Activities Flow

Section 6

Conversion – Activity and Budget, Execute Goals and Funnel

Section 7

Insights and Action – Evaluating Effectiveness of Data Analytics Tools, Review
Relevance of Report and Data, Action Points for Decision Making

Skillsfuture Qualification Award

The SkillsFuture Qualification  Award (SQA), formerly known as CET Qualification Award (CQA) aims to encourage workers to attain full qualifications which will equip them with comprehensive and robust sets of skills to perform their jobs competently, pursue career progression and explore new job opportunities.


  • Scenario-based objective questions
  • Portfolio
  • Oral Interview

Minimum Entry Requirement

  • Able to Speak, listen and read English at a proficiency level not lower than the WPL Level 5, and manipulate numbers at a not lower than the WPN Level 5
  • Minimal education qualification is GCE ‘O’ Level, GCE ‘N’ Level or ITE certificate

Ready to get started?