WSQ Google Analytics
Mode of training: Classroom
Course Duration: 16 hrs
Learn the art of Google Analytics! Learn to track marketing analytics to increase traffic and sales with web analytics. Now! You can learn the art of making yourself valuable in your career, attract clients, and boost your marketing skills.
Course fees after subsidy:
Pr or Singaporean age: 21 to 39 years old: $284.40
Singaporean above 35 years old under (WSS) scheme/ Singaporean above 40 years old (MCES): $156.40
Payment mode: Skillsfuture credit/ bank transfers/Cash/Paynow
*Note: For students, 21 to 30 years old are eligible to use their PSEA funds. Singaporeans 25 and above can apply for their SkillsFuture credit.
A SkillsFuture WSQ Statement of Attainment (SOA) will be awarded to candidates after passing the assessment and achieved at least 75% attendance.
In this course, you will learn how to dig into Google Analytics data for your website to
understand users and how they interact with your contents.
Organisation Web Structure – Organisation Web Strategy, Content for Product and
Services, Hypothesis Addressing Business Objectives
Web Analytics Tools – Technology in Analytics Tools, Technology Trend in Google
Analytics, Tracking Tag
Data and Reports – Data Analytics Measurement Strategy, Report Format,
Dimensions and Metrics
Segmentation and Tracking – System and Custom Segment, Analysing Growth and
Churn, Linking Google Products
Consumer Behaviour and Customization – Dashboard and Custom Reports, Review
Consumer Behaviour Data, Analysis of Consumer Behavioural Activities Flow
Skillsfuture Qualification Award
The SkillsFuture Qualification Award (SQA), formerly known as CET Qualification Award (CQA) aims to encourage workers to attain full qualifications which will equip them with comprehensive and robust sets of skills to perform their jobs competently, pursue career progression and explore new job opportunities.
- Able to Speak, listen and read English at a proficiency level not lower than the WPL Level 5, and manipulate numbers at a not lower than the WPN Level 5
- Minimal education qualification is GCE ‘O’ Level, GCE ‘N’ Level or ITE certificate