WSQ Digital Marketing Campaign (16hrs) 

Discover winning strategies to measures results using E-commerce. Learn the secrets from industry experts on how you can set up online stores and equip skills to promote your services/products on your social media platforms. Equip with yourself with these skills make it easy for you to sell any products online.

Full course fees: $520

Course fees after subsidy:

Foreigners: $520

Pr or Singaporean age: 21 to 39 years old: $284.40

Singaporean above 35 years old under (WSS) scheme/ Singaporean above 40 years old  (MCES): $156.40

Payment mode: Skillsfuture credit/ bank transfers/Cash/Paynow

*Note: For students, 21 to 30 years old are eligible to use their PSEA funds. Singaporeans 25 and above can apply for their SkillsFuture credit.


A SkillsFuture WSQ Statement of Attainment (SOA) will be awarded to candidates after passing the assessment and achieved at least 75% attendance.


Course content

In this course you will learn how to setup an online store using Shopify, starting from strategies to measuring results.


Section 1

E-commerce campaign- strategies, management,  setting objectives, tactics, pre-testing methods, online research tools, reviewing pre-test results. 


Section 2

Learn how to choose the right platform for your business, the right way to set up a Shopify E-commerce site, Able to write product features and benefits, creating Call to Action, and Integrate Shopify with Facebook.

Section 3

Learn Content marketing, planning, audit, and scheduling. Content curation and creation, Social media marketing, Search engine marketing, and email marketing.

Section 4

Learn Measure Campaign effectiveness in Web analytics, Micro conversions in e-commerce, Google Analytics metrics, Measuring satisfaction, Creating reports.

Section 5

Learn Conversion Optimization and Refinement. Analyze user behavior, collect data from different platforms to refine marketing messages, UX Concept, and Split testing.

Skillsfuture Qualification Award

The SkillsFuture Qualification  Award (SQA), formerly known as CET Qualification Award (CQA) aims to encourage workers to attain full qualifications which will equip them with comprehensive and robust sets of skills to perform their jobs competently, pursue career progression and explore new job opportunities.


  • Scenario-based objective questions
  • Portfolio
  • Oral Interview

Minimum Entry Requirement

  • Able to Speak, listen and read English at a proficiency level not lower than the WPL Level 5, and manipulate numbers at a not lower than the WPN Level 5
  • Minimal education qualification is GCE ‘O’ Level, GCE ‘N’ Level or ITE certificate

Ready to get started?