WSQ Facebook & Instagram Marketing (16hrs) – Classroom

Attend our 2 days Facebook marketing course to enhance your business or career.

Facebook & Instagram marketing has massive power to let you sell every products/service on their platforms.

Discover the skills to plan and optimize your ads on social media marketing channels and create the right Facebook marketing ads for your Digital marketing goals. 

Full course fees: $520

Course fees after subsidy:

Foreigners: $520

Pr or Singaporean age: 21 to 39 years old: $284.40

Singaporean above 40 years old  (MCES): $156.40

Payment mode: Skillsfuture credit/ bank transfers/Cash/Paynow

For students, 21 to 30 years old are eligible to use their PSEA funds. Singaporeans 25 and above can apply for their SkillsFuture credit.

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A SkillsFuture WSQ Statement of Attainment (SOA) will be awarded to candidates after passing the assessment and achieved at least 75% attendance after attending our Facebook & Instagram Marketing course in Singapore.


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Course content

Our Facebook marketing course will enable you to learn how to plan and run effective ads campaigns on Facebook and Instagram using Facebook Ads Manager.


Paper assessment

Section 1

Choose suitable social media platform, Facebook page for business, Instagram, Matrices to monitor.


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Section 2

Engaging Customers on Social Media Platforms – Do and Don’ts on Facebook Marketing and Instagram, understand Sales Funnel, Create Facebook, Create Instagram and link, manage Facebook Insights, Facebook Business Ads Manager

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Section 3

Content Workflow and Guidelines – Copyright and intellectual guidelines, Call To Action, Content planner, Responding on social media.

Section 4

Campaign Measurement and Optimization – Social Media Marketing Tools, Hands-on with Hootsuite, Facebook Pixel, Standard Events and Custom Conversions, Facebook Audience and Targets, A/B Testing in Facebook Ads Manager, Facebook Marketing Tracking and Reporting

Section 5

Learn Conversion Optimization and Refinement. Analyze user behaviour, collect data from different platforms to refine facebook marketing messages, UX Concept, and Split testing.

Skillsfuture Qualification Award

The SkillsFuture Qualification  Award (SQA), formerly known as CET Qualification Award (CQA) aims to encourage workers to attain full qualifications which will equip them with comprehensive and robust sets of skills to perform their jobs competently, pursue career progression and explore new job opportunities.


  • Scenario-based objective questions
  • Portfolio
  • Oral Interview

Minimum Entry Requirement

  • Able to Speak, listen and read English at a proficiency level not lower than the WPL Level 5, and manipulate numbers at a not lower than the WPN Level 5
  • Minimal education qualification is GCE ‘O’ Level, GCE ‘N’ Level or ITE certificate

Sign up our Facebook marketing course today!